Monday, October 10, 2011

Blue Ocean Strategy - Make Your Competitors Irrelevant Again

What is Blue Ocean Strategy?
Blue Ocean Strategy or BOS is the result of learning during the first decade to 150 in the strategy in more than 30 industries over the past 100 years (1880-2000). BOS is an attempt to get the difference in the industry and simultaneously lowering the cost to get that difference.

BOS purpose is not to beat all competitors in your industry but to create a new market (or Blue Ocean) so that you kompetitor2 no longer relevant.

BOS provides a systematic way and methodology that can be repeated and also Proses2 to search for "Blue Ocean" for new business and old business.

What are examples of companies using the Blue Ocean Strategy?
Air Asia, Nintendo Wii, Tune Hotels, Cirque du Soleil, and many more.

Where can I learn Blue Ocean Strategy?
You can learn the Blue Ocean Strategy through a public lecture that held the Blue Ocean Strategy Indonesia (ad in the newspaper if there is a public lecture) or you can purchase the book at your nearest bookstore.

I need help applying the Blue Ocean Strategy, can you help me?
Officially, the Blue Ocean Strategy Consultant is under the auspices of the Blue Ocean Strategy Indonesia

Read more information on


Post a Comment

Twitter Delicious Facebook Digg Stumbleupon Favorites More

Design by Free WordPress Themes | Bloggerized by Lasantha - Premium Blogger Themes | Affiliate Network Reviews